Eight Ad Campaigns That Taught These Entrepreneurs Valuable Lessons

Eight Ad Campaigns That Taught These Entrepreneurs Valuable Lessons

Eight Ad Campaigns That Taught These Entrepreneurs Valuable Lessons

While they can be effective at attracting more customers, many ad campaigns come and go, doing just enough to grab the audience’s attention and increase brand awareness. However, there are other campaigns that really stick with an audience, be it a niche group or even an entire generation. These campaigns are not only memorable, but have often become part of popular culture.

Whether it’s humor, emotion, or important message, these ads inspire and entertain while teaching other businesses what makes a truly effective campaign. Below, eight members of the Young Entrepreneur Council describe the ad campaigns they admire and the lessons they’ve learned about advertising and beyond.

1. ‘Get a Mac’

The old “Mac vs. PC” commercials from the “Get a Mac” campaign with Justin Long as Mac and John Hodgman as PC were brilliant. They provided a perfect juxtaposition between the two brands that made it easy to understand the biggest differences between their products. Macs were easy. Open the box and it is ready to use. PCs were tough. Open the box and there was tons of documentation to read. There were drivers to download, software to install, and the list went on and on. Macs were great too. Choose your colour. PCs were boring and ugly. Both the images and the messages worked together to deliver a simple yet powerful message of differentiation. Those commercials are a perfect example of branding and helped Macs expand far beyond the advertising agency and graphic designer audiences they previously attracted. -Jonathan Prichard, MattressInsider.com

2. ‘Like a girl’

There are so many to choose from, but the campaign I admire is Always’ “Like a Girl.” It’s a brilliantly curated campaign that triggers all the right emotions. The campaign talks about the issues faced by girls and strives to motivate the audience with a powerful message. The lesson learned? It’s okay to talk about social issues and take a stand. Just because no one talks about it doesn’t mean you shouldn’t either. Campaigns like this create substantial emotional appeal, which in turn builds endless brand loyalty. – Stephanie Wells, Formidable Forms

3. ‘Find your reason’

I find Fitbit’s “Find Your Reason” campaign truly admirable. What made it such an amazing campaign is that Fitbit put its customers in the spotlight by featuring their success stories. The campaign motivated many who have been struggling to find their “reason.” It also raised brand loyalty for Fitbit by putting unknown scammers in the spotlight. The lesson learned? User-generated content with good storytelling works wonders. – Jared Atchison, WP Forms

4. ‘Just do it’

Nike’s “Just Do It” campaign inspires any young person who wants to be motivated and inspired to achieve something in life. Due to the wording and visual images used, Nike was able to create an advertising campaign that appealed to the interests of the majority of young people. Nike displays its slogan “Just Do It” when talking about the sport of basketball. So when viewers look at the ad and think about what the tagline means, it makes sense to them. The ad doesn’t have overly flashy or action-packed images to grab viewers’ attention. Instead, Nike uses basketball games and their players as the main visual images. This is a smart approach because viewers can relate to what they’re watching and make the association from there. -Kelly Richardson, Infobrandz

5. ‘Delivery Dance’

Grubhub’s Delivery Dance announcement a few years ago, and the resulting reaction, has to be for me for many reasons. One of them is the negative reactions he had at the time, with many complaining on social media that the live TV ad was “silly” or “embarrassing.” One would think it was a disaster as the social vitriol was spilling out by the minute, but it is the events that followed this first wave of attack that I find fascinating. If you watched any live TV shows at the time and were also a social media user, you would have seen the hilarious and often bad comments and memes that were made about the characters in the ad and their exaggerated reactions to the food that it was delivered to them. . But, its distribution grew due to the conversation unleashed on Twitter. – Samuel Timothy, OneIMS

6. ‘Chaos’

Allstate’s “Mayhem” campaign was one of my favorites in recent times. The casting, the angle of the story, and the connection to the brand’s value proposition all lined up. What made this campaign work so well is that it showed common occurrences that happen with everyday activities (like texting while driving) and then hilariously personified the cause of the problem with Dean Winters’ performance. While many ads aim for humor, they don’t really hit the mark of making you understand that there is a problem and that you should do something about it. However, this campaign proved it effortlessly. -Andy Karuza, Nacho Nacho

7. ‘The man your man could smell’

One of the best campaigns I’ve seen is the Old Spice commercials with “The Man Your Man Could Smell Like.” They move fast, they are smart and funny. Above all, they are memorable and were some of the most talked about commercials when they came out. One lesson I learned from that campaign is that you don’t have to take yourself seriously to take your brand seriously. People like to have fun, and associating your brand with fun and wit is a great way to do that. – Baruch Labunski, Safe Range

8. ‘Thank you, mom’

“The hardest job in the world is the best job in the world. Thanks, mom,” is a line that always grabs me. Is there a more emotional ad than the one P&G created with the stories of Olympic athletes and the moms who supported them? The narrative shows how the moms, through their love and unwavering support and reassurance, played a part in that climactic moment that turns ordinary people into champions. These simple ads take viewers on a journey and connect them with mothers in everyday life. It is a work of art and advertising at its best. The lesson I learned is the power of emotional connection and empathy that a brand can create with its consumers by using a universal theme (in this case, “the sacrifice and support of mothers”) as P&G did with its products for the home. – Brian David Crane, Spreading Great Ideas

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