Elon Musk takes over Twitter but where will he go from here?

Elon Musk has taken manage of Twitter right after a protracted lawful fight and months of uncertainty. The question now is what the billionaire Tesla CEO will basically do with the social media platform.

Musk gave one indication of exactly where he is headed in a tweet Friday, indicating no selections on content material or reinstating of accounts will be manufactured until finally a “content moderation council” is put in position. The council, he wrote, would have various viewpoints.

Major staff shakeups are commonly expected, with Musk ousting many top rated Twitter executives on Thursday. A fourth confirmed his departure, in a tweet.

But Musk, the tech expert and self-proclaimed “Chief Twit,” has otherwise created contradictory statements about his eyesight for the company — and shared couple concrete designs for how he will operate it soon after shopping for it for $44 billion.

That has still left Twitter’s consumers, advertisers and staff to parse his every single transfer in an exertion to guess the place he might just take the firm. Quite a few are on the lookout to see if he will welcome again a range of influential conservative figures banned for violating Twitter’s principles — speculation that is only heightened by future elections in Brazil, the US and somewhere else.

“I will be digging in more these days,” he tweeted early Friday, in reaction to a conservative political podcaster who has complained that the system favors liberals and secretively downgrades conservative voices.

Previous President Donald Trump, an avid tweeter prior to he was banned, said Friday he was “very happy that Twitter is now in sane hands” but promoted his personal social media web site, Truth of the matter Social, that he released following currently being blocked from the a lot more commonly applied platform.

Trump was banned two days after the Jan. 6 assaults for a pair of tweets that the organization said ongoing to cast uncertainties on the legitimacy of the presidential election and elevated risks for the presidential inauguration that Trump stated he would not be attending.

Trump has regularly stated that he will not return to Twitter even if his account is reinstated, nevertheless some allies question if he’ll be capable to resist as he moves nearer to announcing yet another predicted presidential marketing campaign. His Twitter account remained suspended Friday.

In the meantime, conservative personalities on the website began recirculating prolonged-debunked conspiracy theories, together with about COVID-19 and the 2020 election, in a tongue-in-cheek attempt to “test” regardless of whether Twitter’s guidelines on misinformation had been nevertheless getting enforced.

The Mercurial Musk has not built it simple to foresee what he’ll do.

He has criticized Twitter’s dependence on advertisers, but designed a assertion Thursday that seemed aimed at relaxing their fears. He has complained about limitations on speech on the platform — but then vowed he wouldn’t enable it become a “hellscape.” And for months it was not even very clear if he required to control the company at all.

Soon after Musk signed a deal to acquire Twitter in April, he experimented with to back out of it, leading the firm to sue him to drive him to go by means of with the acquisition. A Delaware judge experienced ordered that the deal be finalized by Friday.

Wedbush analyst Dan Ives believed that Musk and his buyers overpaid. Even Musk has reported the $44 billion price tag tag for Twitter was much too high but that the corporation had great potential.

The payment “will go down as just one of the most overpaid tech acquisitions in the historical past of M&A bargains on the Street, in our feeling,” Ives wrote in a note to buyers. “With reasonable benefit that we would peg at about $25 billion, Musk acquiring Twitter remains a major head scratcher that in the long run he could not get out of after the Delaware Courts received included.”

After months of uncertainty, a collection of moves by Musk this week signaled that the offer would in reality go by.

On Wednesday, he strolled into the firm’s San Francisco headquarters carrying a porcelain sink and tweeted “Entering Twitter HQ — let that sink in!” Then on Thursday, he tweeted, “the fowl is freed,” a reference to Twitter’s brand.

The similar day, Musk fired CEO Parag Agrawal, CFO Ned Segal and Chief Legal Counsel Vijaya Gadde. Sean Edgett, who had been Twitter’s typical counsel, verified on Twitter Friday that he is also out of a position, posting that the firm is comprehensive of the most incredible persons. “Keep taking superior treatment of this spot, Tweagle,” he included, referring to the business name for Twitter’s lawful division. Gadde, in the meantime, taken out all references to her previous employer from her Twitter bio, though trolls continued to put up 1000’s of abusive messages in replies to her most new tweet.

As issues rise about the route of Twitter’s articles moderation, European Union Internal Market Commissioner Thierry Breton tweeted to Musk on Friday that “In Europe, the hen will fly by our rules.”

Breton and Musk met in Might and appeared in a movie jointly in which Musk explained he agreed with the 27-country bloc’s demanding new on the internet laws. Its Digital Solutions Act threatens major tech corporations with billions in fines if they do not police platforms a lot more strictly for unlawful or damaging articles these kinds of as detest speech and disinformation.

Musk has also expended months deriding Twitter’s “spam bots” and earning at times conflicting pronouncements about Twitter’s issues and how to fix them.

He posted a be aware Thursday aimed at addressing issues that his designs to encourage cost-free speech by cutting back again on moderating articles will open up the floodgates to much more on the internet toxicity and travel absent end users. It showed a newfound emphasis on advertisement revenue, particularly a need to have for Twitter to offer additional “relevant ads” — which usually signifies specific adverts that count on accumulating and analyzing users’ personal information and facts.

About 90% of Twitter’s revenue will come from promoting, but it truly is considerably from becoming the greatest digital marketing system. Google, Amazon and Meta account for about 75% of electronic advertisements. Twitter was just 1% of international electronic advertisement expending in 2022, according to an Insider Intelligence projection.

Lou Paskalis, former head of media for Bank of The usa, explained Twitter’s most loyal advertisers, many Fortune 100 organizations, believe in the platform and most likely is not going to leave unless of course “some really untoward things” happen. On Friday, Common Motors introduced that it experienced quickly paused its Twitter marketing although it operates to “understand the course of the platform” below Musk’s ownership. GM explained the pause as a typical step it can take when a media system undergoes “significant alter.”

The takeover suggests Twitter is turning into a non-public company. Buying and selling of its shares was suspended Friday, and they will be pulled from the New York Inventory Exchange following thirty day period.


Affiliated Push writers Jill Colvin and Mae Anderson contributed to this tale from New York. Observe AP’s coverage of Elon Musk: https://apnews.com/hub/elon-musk


This story has been up to date to accurate the language in the tweet by Musk to “the chook is freed,” not “the fowl has been freed.”

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