Stay away from that sales rack.
Online resale retailer thredUP has joined forces with “Stranger Things” star Priah Ferguson to launch a new phone service designed to discourage fast fashionistas from impulsively buying cheap clothes, much of which quickly ends up in the landfills.
ThredUP created the initiative after a survey of 2,000 Gen Z Americans found that a third of them felt “addicted” to fast fashion, which includes affordable, trendy clothing sold at some of the nation’s most popular retailers. including Zara and Forever 21.
“Hey Priah, you’ve reached the ‘Fast Fashion Denominational Hotline,’ which means you want to break fast fashion,” Ferguson, 15, says in a recorded message played after a person calls 1-855-THREDUP in the US.
“You and the planet deserve better,” the actress continues, before giving callers three different options.
“If you’re on the verge of a splurge, girl, don’t. Press 1,” Ferguson demands, and the number leads to a sermon from the star on why fast fashion is bad.
If a caller presses 2, they can hear Ferguson explain why shopping thrift is a superior alternative for the environment.
Meanwhile, an option to press 3 results in the star sharing her own fast fashion horror story in a bid to get the caller to put their clothes back on the rack.
“We were shocked by the number of people who said they were perfectly aware of their individual spending habits and having an impact on the planet, but were doing it anyway,” thredUP’s vice president of integrated marketing told Vogue Business. Erin Wallace, this week.
Many young people are buying clothes for their social networks, before discarding the designs after a few uses. The clothing is then thrown away, where it often ends up in a landfill and takes decades to break down.
In 2018, The Post reported on a survey of 2,000 Britons that found that most of them bought twice as much clothing as they did just a decade earlier.
The survey also revealed that one in 10 respondents got rid of their clothing after wearing it just 3 times in photos posted on Facebook or Instagram.
Meanwhile, one in 5 respondents admitted to throwing unwanted couture in the trash instead of donating or recycling it.