Kanye West and his clothing brand, YEEZY, have had a number of collaborations with high-profile fashion brands that have not been without drama, including his most recent dispute with Adidas in which he claimed they invented a retail vacation using their namesake without his permission.
Now West’s latest partnership, Yeezy Gap, is being called into question online for the unorthodox way it reportedly solicits items to be sold in-store.
Photos and videos of merchandise at Gap retail stores appear to be sold in what can only be described as giant garbage bags, dumped in the middle of the retail store with the garments inside not even folded or organized by size or style.
“This is how they are selling Yeezy GAP,” a Twitter user explained above one of the photos. “The sales associate said that Ye got mad when he saw they had it on hangers and that’s how he wanted it. They won’t help you find your size too, you just have to search everything.”
This is how they are selling Yeezy GAP. The sales associate said that Ye got angry when he saw that they had it on hangers and this is how she wanted it. They won’t help you find your size too, you just have to search everything pic.twitter.com/GNd08Zv1zC
– little miss (@owen__lang) August 15, 2022
YEEZY GAP x BALENCIAGA blue dove pieces in store pic.twitter.com/Bc8opWfy8I
— HypeNeverDies (@HypeNeverDies) August 13, 2022
YEEZY GAP AVAILABLE IN STORES pic.twitter.com/aOouwRPmzn
— YEEZY GAP (@YEEZYXGAPGLOBAL) August 16, 2022
Kanye’s way of selling Yeezy at GAP. It’s going to be worse than the next sale. pic.twitter.com/Uvh0ldlazn
— Siobhan Louise (@lennistyle) August 17, 2022
Twitter users had mixed responses to the images, with some calling West a “genius” while others lamenting the trouble this would cause Gap employees and customers.
“Yes. Underpaid GAP employees can clean up customers’ messes every 15 minutes and put all the stuff in the bag because a billionaire thought it would look better.” one wrote.
“Balenciaga and Kanye’s fetish with the homeless as ‘fashion muses’ is everything that’s wrong with billionaires,” another said. “They don’t see people’s plight anymore, they don’t see humans suffering, they see opportunities to be ‘nervous’ and take advantage of it…it’s disgusting.”
The collection was created in collaboration with designer Balenciaga, who also had his own take on trash fashion after making headlines for selling a $1,790 “Trash Bag” earlier this month, essentially a glorified drawstring bag. which was meant to look precisely like trash. bag.
Balenciaga also made a famous Ikea tote bag that retailed for $2,145.
The Yeezy Gap collaboration was first announced in 2020 and consists of a mix of basics and accessories that go well beyond Gap’s usual price point but well below Balenciaga’s, with products starting at $60 ( baseball caps, seamless tanks) to $340 (coats, parkas).
The collaboration began at the store last month in Times Square, where Gap’s flagship store was transformed to Ye’s liking and to represent the essence of the collection.
“The Gap flagship store in Times Square has been redesigned and distilled to its most essential form in the Yeezy Gap Engineered By Balenciaga vision of utilitarian design,” Gap said in a statement at the time.
Entrepreneur has reached out to Gap for clarification on the retailer’s plan to sell the collection’s merchandise.
Gap was down nearly 59% year over year as of Wednesday afternoon.