Musk begins his Twitter ownership with fires, declares the 'bird is freed'
  • Musk states the “chicken is free” just after $44 billion deal
  • Musk fires Twitter CEO, CFO, plan main
  • Some Twitter people flag willingness to stroll away
  • Poll exhibits worker task issues
  • EU warns: “This chook will fly by our guidelines”

Oct 28 (Reuters) – Elon Musk has taken possession of Twitter Inc (TWTR.N) with brutal performance, firing major executives but offering minimal clarity about how he will accomplish the ambitions he has outlined for the influential social media system.

“The chicken is freed,” he tweeted just after he done his $44 billion acquisition on Thursday, referencing Twitter’s hen logo in an obvious nod to his wish to see the enterprise have fewer restrictions on written content that can be posted.

The CEO of electric powered vehicle maker Tesla Inc (TSLA.O) and self-explained cost-free speech absolutist has, on the other hand, also claimed he would like to protect against the platform from getting to be an echo chamber for detest and division.

Other objectives incorporate wanting to “defeat” spam bots on Twitter and make the algorithms that ascertain how information is presented to its buyers publicly readily available.

But Musk has not made available specifics on how he will attain all this and who will run the enterprise. He has claimed he strategies to cut positions, leaving Twitter’s 7,500 workforce fretting about their potential. He also reported on Thursday he did not get Twitter to make much more income but “to check out to assistance humanity, whom I adore.”

In a running poll on messaging application Blind about whether or not Twitter personnel will be used in the business in three months, considerably less that 10% voted “sure.” Of the 266 participants, 38% mentioned “No” and over 55% chose the “popcorn” alternative. Blind makes it possible for nameless messaging by employees to air their grievances the place people can sign up with their corporate email messages.

Musk fired Twitter Main Executive Parag Agrawal, Chief Economical Officer Ned Segal and authorized affairs and coverage chief Vijaya Gadde, according to folks familiar with the matter. He had accused them of deceptive him and Twitter traders about the number of phony accounts on the platform.

Agrawal and Segal had been in Twitter’s San Francisco headquarters when the deal closed and have been escorted out, the sources additional.

Musk, who also runs rocket enterprise SpaceX, ideas to become Twitter’s CEO following completing the acquisition and also strategies to scrap everlasting bans on end users, Bloomberg reported, citing a individual acquainted with the matter.

Twitter, Musk and the executives did not quickly answer to requests for comment.


Right before closing the deal, Musk walked into Twitter’s headquarters on Wednesday with a major grin and a porcelain sink, subsequently tweeting “permit that sink in.” He modified his Twitter profile description to “Chief Twit.”

He also attempted to calm personnel fears that big layoffs are coming and certain advertisers that his previous criticism of Twitter’s content moderation regulations would not damage its appeal.

“Twitter of course cannot come to be a cost-free-for-all hellscape, the place everything can be reported with no consequences!” Musk mentioned in an open up letter to advertisers on Thursday.

As information of the deal unfold, some Twitter buyers were being fast to flag their willingness to wander away.

“I will be delighted to depart in a heartbeat if Musk, very well, functions as we all expect him to,” explained a consumer with the @mustlovedogsxo account.

European regulators also reiterated earlier warnings that, underneath Musk’s leadership, Twitter ought to nonetheless abide by the region’s Digital Providers Act, which levies hefty fines on organizations if they do not control unlawful content.

“In Europe, the bird will fly by our EU procedures,” EU sector main Thierry Breton tweeted on Friday early morning, putting up in a self-reply a shorter movie of Breton and Musk soon after their assembly final May well.

In an indicator of the worries in advance, Bollywood actress Kangana Ranaut, who was banned from Twitter previous 12 months for violating its regulations on hateful and abusive carry out, applauded Musk’s takeover on Instagram and shared requests from fans to have her account restored.

Musk also said in May possibly he would reverse the ban on Donald Trump, who was eradicated just after the assault on the US Capitol. The previous US president has explained he would not return to the system and has as an alternative released his possess social media application, Reality Social.

A representative for Trump did not quickly react to a Reuters ask for for comment.

Musk has indicated he sees Twitter as a foundation for developing a “tremendous application” that offers every thing from cash transfers to browsing and trip-hailing.

But Twitter is struggling to interact its most active consumers who are very important to the business enterprise. These “significant tweeters” account for a lot less than 10% of regular monthly all round people but generate 90% of all tweets and fifty percent of worldwide income.


The deal’s highway to fruition was complete of twists and turns that sowed question about regardless of whether it would materialize at all. It started on April 4, when Musk disclosed a 9.2% Twitter stake, getting the firm’s major shareholder.

The world’s richest man or woman then agreed to sign up for Twitter’s board, only to balk at the final moment and give to acquire the organization as a substitute for $54.20 for each share, an present that Twitter considered could be yet another of Musk’s cannabis jokes.

Musk’s provide was genuine, and around the class of just a person weekend later on in April, the two sides reached a offer at the advised price. This happened with no Musk carrying out any because of diligence on the company’s confidential details.

In the months that adopted, Musk experienced second feelings. He complained publicly about Twitter’s spam accounts and his attorneys then accused Twitter of not complying with his requests for information and facts on the subject.

The acrimony resulted in Musk telling Twitter on July 8 he was terminating the offer. 4 days afterwards, Twitter sued Musk to power him to finish the acquisition.

By then, the stock marketplace experienced plunged on issues about a likely recession. Twitter accused Musk of buyer’s remorse, arguing he required out of the deal for the reason that he believed he overpaid.

Most lawful analysts mentioned Twitter experienced the strongest arguments and would probably prevail in court.

On Oct. 4, just as Musk was established to be deposed by Twitter’s legal professionals, he carried out yet another U-transform, featuring to finish the offer as promised. He managed to do that, just a single day ahead of a deadline supplied by a decide to avoid going to trial.

Twitter shares finished trade on Thursday up .3% at $53.86, just beneath the agreed price tag. The inventory will be delisted from the New York Stock Trade on Friday.

Reuters Graphics Reuters Graphics

Reporting by Sheila Dang and Greg Roumeliotis in New York Further reporting by Tanvi Mehta in New Delhi and Miyoung Kim in Singapore Editing by Nick Zieminski, Edwina Gibbs and Matt Scuffham

Our Standards: The Thomson Reuters Rely on Concepts.

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