Outsourced Web Development: It’s Not What You Think

Outsourced Web Development: It’s Not What You Think

When you need a new website or an overhaul of your existing site, you need results. Quick. The longer you take to complete your project, the longer you have to wait to start seeing any kind of return on investment.

The fastest way to get your project done is to outsource the work to a professional website development company. Outsourcing is one of the most effective ways to delegate work.

If you’re considering doing your own web work, here are five reasons to rethink your strategy.

1. You don’t have time for tedium

No matter what type of web project you’re facing, it will include tedious work that you probably don’t have time to manage. Every minute you spend playing with your website is a minute you don’t have for more pressing tasks.

Outsourcing your website development can help you tackle some of the more tedious tasks associated with building or redesigning your website. For example, a web development company may translate your website into additional languages, migrate your site to a new platform, and optimize your site for potential customers.

Boring tasks eat up your time, so it makes sense to outsource those tasks whenever possible. As a general rule, if someone else can do a great job, there is no reason not to outsource.

2. You will get a better website

In today’s world, DIY website design is popular, but it’s not always the best option. If you just need a simple one-page website, you’re probably fine with a DIY layout. However, if you’re running a business, selling products or services online, or trying to generate leads, you need a professionally designed website.

Outsourcing your website design will help you get the professional website you deserve. Your development team will have the professional expertise required to build a beautiful and functional website.

3. You will have the foundation for solid marketing services

If you’re considering building your own website, you may not realize that its design can limit your ability to execute basic SEO and marketing strategies. For example, if you choose a free platform that doesn’t allow you to add JavaScript to your pages, you can’t use analytics trackers that run on JavaScript.

Also, if your page layout is coded in a certain way, you may not be able to position your newsletter signup form in the ideal spot.

Another problem you may encounter is creating a site on a platform with a template that is not easy to optimize for search. For example, you may not be able to choose your URL structure or edit your HTML for on-page optimization.

When you outsource your website project to a team of experienced marketing professionals, they will prepare your site in a way that is conducive to supporting marketing and SEO strategies. They will build your site on the right platform using the latest technologies needed to give you a solid foundation for all your marketing needs.

4. Outsourcing Website Design Saves You Money

While saving money shouldn’t be the only factor you consider, web design is expensive and if you can save money, you should. However, it’s important to understand why you’ll save money when you outsource your web design.

When web development companies strictly do development work, they end up with a network of professionals who can handle any task they may need. With so many clients, they can usually offer better rates for their services because they provide a constant stream of work for their contractors.

When it comes to their employees, they can keep them full-time because there is always a constant stream of work to get done. In contrast, when you hire an in-house web developer, you have to pay them between development tasks, which ends up wasting payroll dollars.

5. You will have a whole team working on your project

Building and launching a website takes time; it won’t happen overnight. It really takes a team to build a complete website. When you outsource your web project to a professional company, you will have an entire team working together on all aspects of your site. This means that you will get a faster completion and launch time.

Little time? Consider outsourcing your web project

If you need to launch your project quickly, consider outsourcing your website development needs to a professional team. If you are worried about working with different time zones abroad, look for a nearby company located within your time zone.

By turning in homework, you’ll get a better website and better results overall.

Image: Depositphotos

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