Pandora launches a collection of lab-grown diamonds in North America

Pandora launches a collection of lab-grown diamonds in North America

Danish jeweler Pandora will launch its lab-created Pandora Brilliance diamond collection in the US and Canada on August 25, following a successful pilot last year in the UK.

The lab-created diamond collection is part of the company’s goal to transform the diamond jewelry market with more affordable products, while “greatly reducing CO2 emissions” after the jewelry brand stopped using diamonds mined last year.

Pandora CEO Alexander Lacik said in a statement: “The future of luxury is here today. Lab-created diamonds are just as beautiful as mined diamonds, but they are available to more people and have lower carbon emissions. We are proud to expand the diamond market and offer innovative jewelery that sets a new standard for how the industry can reduce its impact on the planet.”

The 33-piece Pandora Brilliance Collection includes rings, bracelets, necklaces and earrings, each featuring a VS+ clarity lab-created solitaire diamond hand-set in sterling silver, solid 14k yellow gold or solid 14k white gold. The collection will use diamonds grown in the US using 100 percent renewable energy. The diamonds will have a carbon footprint of just 8.17 kilograms of CO2e per carat, which is five percent that of a mined diamond.

Pandora Targets US Growth With Lab-Grown Diamond Jewelry Collection

Image: Pandora

Pandora claims that lab created diamonds are identical to mined diamonds and have the same optical, chemical, thermal and physical characteristics and are graded according to the same standards known as 4C: cut, color, clarity and carat.

The jewelery brand notes that if all diamonds were mined with the same low carbon footprint as diamonds created in Pandora’s lab, more than 6 million tonnes of CO2e would be saved per year.

The collection is also the first to be made entirely from recycled silver and gold, as part of Pandora’s commitment to reduce the climate impact of its jewelry, following its announcement that it plans to phase out mined metals by 2025.

The jeweler said greenhouse gas emissions from the collection’s entry-price silver ring with a 0.15-carat lab-created diamond that costs US$300 were reduced to 2.7 kilograms of CO2e, which is equal “to the average emissions of a t-shirt”. While the flagship one-carat lab-created diamond set in a 14-carat solid gold ring, retailing for US$1,950, has a footprint of 10.4 kilograms of CO2e, which it adds is “less than emissions average pair of jeans.

Brilliance marks the first collection under the new Diamonds by Pandora category as the jeweler targets growth in the US, which is the world’s largest diamond jewelry market. The global diamond jewelry market is currently estimated at US$84 billion and is expected to continue to grow.

The Pandora Brilliance Collection will be available for purchase beginning August 25 at 269 Pandora stores in the US and Canada and on pandora.net. Prices start at US$300 and each stone ranges from 0.15 to one carat.

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