If you and your community are exhausted waiting for your return to Middle-earth, Amazon has good news for you! Prime Video’s new offering, “The Lord of the Rings: Rings of Power,” will release its first two episodes on Thursday, September 1 at 9pm ET, a few hours earlier than originally planned. After that, new episodes will premiere every Friday at 12 PM ET.
This represents a slight change in strategy from “The Rings of Power”. Previously, only one episode was scheduled to premiere at midnight on Friday, September 2. The move suggests Amazon’s faith in the program is growing. The streamer spent almost half a billion dollars on the first season alone, so the show’s success is crucial to the company’s bottom line.
The change also demonstrates Amazon’s confidence in the show’s ability to compete with another fantasy epic: HBO’s “House of The Dragon,” which premieres Sunday, August 21 on the cable channel and its HBO Max streaming service. . This “Game of Thrones” prequel series is expected to be a big draw for HBO, despite the decidedly negative reaction to the final season of “GoT.”
At first glance, Amazon’s confidence may seem exaggerated. After all, at the end of June, “House of The Dragon” was way ahead of “The Rings of Power” in fan anticipation metrics. “Game of Thrones” also remains one of the most popular shows available, despite the vilified final season. However, that data came before Amazon’s promotional campaign for “Rings of Power” began in earnest.
“RoP” had a big showing at San Diego ComicCon, debuting with a full trailer and featuring a cast panel in Hall H, which seats 6,500. Additionally, Amazon recently made “The Lord of the Rings” and “The Hobbit” film trilogies available on Prime Video, after previously only being available to stream on HBO Max.
“House of the Dragon” and “The Rings of Power” can also attract large segments of the same audience. Although the two shows are fantasy epics, they present their stories in very different ways, and those differences can prevent audiences from feeling like they have to choose one show or the other.
“HoTD” will lean on the themes of “Game of Thrones”: medieval politics and subterfuge in the foreground with fantasy elements as a backdrop. “RoP” will have a more grandiose, sweeping feel, with much less, if any, emphasis on the gratuitous sex and violence that is the hallmark of “GoT.”
As the two series prepare to square off, other streaming companies have decided to walk away from the competition. Disney+ recently announced that its new Star Wars show “Andor” would be moving its premiere date from August 31 to September 21. Disney didn’t explain the move, but it’s likely the company wanted to avoid competing with “The Rings of Power.” ” and “The House of the Dragon”, giving “Andor” enough catwalk to build its own audience.