Unity rejects huge AppLovin acquisition offer

Unity rejects huge AppLovin acquisition offer

Last week, AppLovin Corp made an offer to buy Unity Software Inc in an all-stock deal that would have been worth $17.5 billion, on the condition that Unity drop its own bid for competitor IronSource. Today, Unity announced that it is rejecting AppLovin’s offer and is going ahead with the purchase of IronSource, Reuters reports.

Both IronSource and AppLovin offer services that help developers grow and monetize their apps. A market analyst quoted by Reuters noted that Unity could likely get more than one takeover bid, and that AppLovin’s bid was likely a hasty move to prevent the sale of IronSource.

<\/iframe>“,”480”:”\n\n\n\n\n\n\n\n\n\n