Who should be the next CEO of Twitter?

The subsequent is a totally free preview from previous week’s Command Line, my new weekly newsletter about the tech industry’s within conversation:

Elon Musk has claimed he will find a new CEO for Twitter immediately after buyers voted for him to leave. But who would, in his have termsbe “foolish sufficient to consider the job”?

It is a issue I have been posing in conversations in excess of the previous week. Based on my checks with persons who would know, Musk isn’t going to surface to be functioning a official search nonetheless. And supplied his propensity to lie go again on his word, he could possibly not test to locate someone. The matter is challenging by his saying that, even after obtaining a CEO, he will however run the “software & servers teams.” That’s fundamentally the entire company.

For what it really is really worth, I do assume Musk will inevitably locate a CEO, not only due to the fact he informed his Twitter traders he would but for the reason that it truly is the rational point for him to do. Below are the names that have been floated to me as superior candidates ought to Musk basically hand over the reins of Twitter. (I am not which include the obvious members of Musk’s transition workforce that aided him in the early days of the takeover — particularly David Sacks, Jason Calacanis, and Sriram Krishnan — considering that my study is that they are not in a placement to just take the work if requested.)

Sheryl Sandberg, former Meta COO

Pros: This pick is possibly the most apparent option, specifically if Musk does what he suggests and continues to direct engineering at Twitter right after naming a new CEO. Sandberg has the rep with advertisers and connections that Musk desires to start out restoring Twitter’s spiraling organization. And she’s a free agent right after leaving Meta previous calendar year.

Drawbacks: Musk is no enthusiast of Fb, and I don’t imagine they would get along. Sandberg also appears content focusing on her philanthropy and loved ones lifestyle these times.

Emmett Shear, co-founder and CEO of Twitch

TED2019: Bigger Than Us

Professionals: When Shear wasn’t on my shortlist of attainable names right up until I started out asking all-around, I am coming about to the plan. As the co-founder and recent head of Twitch, he has effectively bought a social media corporation to a tech large and has the experience Musk needs for his strategy to change Twitter into more of a video clip system for creators. As well as, I have been listening to that the Twitch org is in disarray as of late.

Drawbacks: He has not led a community firm, and Musk strategies to convey Twitter back again out to the community marketplaces in a number of years. And Twitch has been unable to successfully grow outside the house of its main niche of gamer livestreams.

Vanessa Pappas, TikTok COO

TikTok House Party at VidCon 2022

Pros: She has the expertise Musk requires, getting 1st aided stand up YouTube’s early creator program and a lot more recently as the COO of TikTok. I’ve also listened to whispers that she may well be setting up an exit from TikTok / ByteDance someday this year.

Cons: If Musk is predominantly looking for another person that the huge advertisers know to lead Twitter, she would not be the major selection since her emphasis has largely been on item and creators.

Jim Lanzone, CEO of Yahoo

The 2022 MAKERS Conference - Day One

Professionals: Lanzone’s background is much more in media and advertising, aside from his quick stint as CEO of Tinder. He is now foremost Yahoo but could soar for the right option. He has the connections with the advertising group and functions experience that Musk could use and the constitution to offer with Musk’s antics.

Drawbacks: Unclear if he would want to operate for Musk and get on the headache that is Twitter ideal now.

Kevin Systrom, Instagram co-founder

2019 New York Times Deal Book

Professionals: In phrases of pedigree and merchandise chops, the Instagram co-founder and previous CEO is undoubtedly a top rated decide on. He has been tranquil considering that he remaining Instagram / Fb in 2018 immediately after clashing with Mark Zuckerberg, while he confirmed his desire in the TikTok product of social media — disentangling in-feed tips from someone’s social graph — on Lex Fridman’s podcast previous 12 months. That is precisely what Musk would like Twitter to target on, too.

Drawbacks: He has presently labored for an opinionated founder / CEO, produced a lot of dollars, and most likely isn’t going to want to do it all once again. Also isn’t going to have the diploma of clout with the promoting local community that Musk is in all probability searching for.

Honorable mentions floated to me: Adam Bain, Susan Wojcicki, Sarah Friar, Kayvon Beykpour, and Kevin Weil. Am I missing any person else? let me know…

#CEO #Twitter

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